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They’re instantly recognizable. Classically American, these hats are bold, offering a distinctive look that has set a high standard among fine hats for more than 150 years. Purveying the class of cowboy hats — becoming definitive western hats in the process — as well as the sophisticated charm of Stetson straw hats, including the fedora, they are wardrobe staples for both the fashion conscious and those simply drawn to quality craftsmanship. It’s no wonder that these hats are known simply by one man’s name: Stetson.
It's a Stetson HatIndeed, John B. Stetson had an uncanny knack for creating hats that deftly melded fine form and supreme function. He understood what people wanted in looks as well as what they needed in a hat’s construction. Even with his first design back in 1865, the Boss of the Plains, Stetson’s unique combination of inventiveness and utility made his hat a winner, its wide-brimmed, ten-gallon style providing relief from the sun and nature’s elements among cowboys and farmers alike. He then applied that same level of precision to each new hat style. The result was an expansive array of designs and colors with broad appeal.
Taking as much care and consideration with his employees as with his hats, Stetson fostered an equally loyal following among his workers and his customers, building a company that became the largest hat producer in the world by the early 20th century. Today, more than a century and a half after the Boss of the Plains was first produced, the name Stetson is synonymous with both excellence and true American style, creating a company that has been second to none since its inception.
This kind of staying power is based on carefully combining superlative quality with four other elements: timelessness, individualism, chicness and consummate style.